Ubuntu :: Reading A Value From A Textfile Using Bash Script?

I have a text file that contains a single word and I want to write a bash script that will read the word from the text file... The following is my incorrect attempt, as it assigns the name of the textfile to the variable as opposed to the word stored within the textfile:(assume I have a text file value.txt that has as its contents a single word, say wordone)

#!/bin/sh
for f in value.txt
do
echo $f
done

so the output of the above script is value.txt, however I want it to be wordone.to summarise: how do I assign the value of the word contained within a textfile to a variable?