Ubuntu Servers :: Setting Apache DocRoot To Folder In Home Directory

Vanilla install of Karmic (64 bit) - would like to change the Apache doc root to point to /home/sam/www as it's my web development machine. (Default install is working fine)
Created copy of 'default' to 'mylocal' in '/etc/apache2/sites-available'

Code:
<VirtualHost *:80>
ServerAdmin webmaster@localhost
DocumentRoot /home/sam/www
<Directory />
Options FollowSymLinks
AllowOverride None
</Directory>
<Directory /home/sam/www/>
Options Indexes FollowSymLinks MultiViews
AllowOverride None
Order allow,deny
allow from all
</Directory>
...

The permissions on the folder in my home dir:
Code:
sam@rocket:~$ ls -la ww*
total 16
drwxrwxrwx 2 sam sam 4096 2010-01-09 22:26 .
drwx------ 35 sam sam 12288 2010-01-09 22:11 ..
-rwxrwxrwx 1 sam sam 100 2010-01-09 22:27 index.html
sam@rocket:~$ pwd
/home/sam
sam@rocket:~$
The sites enabled set up:

Code:
root@rocket:/etc/apache2# ls -la sites-enabled/
total 8
drwxr-xr-x 2 root root 4096 2010-01-09 22:24 .
drwxr-xr-x 7 root root 4096 2009-12-20 00:22 ..
lrwxrwxrwx 1 root root 26 2010-01-09 22:24 mylocal -> ../sites-available/mylocal
But I still get:
"Forbidden
You don't have permission to access / on this server".