Server :: Rsync Using Www As User Gives Ssh Error - User Www Not Allowed Because Account Locked

Apache is run as www as is all the files/folders. People are uploading via FTP, scp, so the problem is if I chmod so everyone can read, then rsync as a user it works until new files are added which then my ; if rsync fails with a permission denied. Now I can add a chmod in the script so everyone can read, but since www can already read, I figured I would just change my script to use www. I added the ssh key to his authorized_keys file, but when I try to just ssh in I see this in the secure file;

server sshd[29539]: User www not allowed because account is locked
sshd[29539]: Failed none for invalid user www from ip port 54983 ssh2

Now I read a few places already saying I need to add a password to the account, etc. but before I jump and try all I read, 1st major one, will this now break apache? Will this affect any startup things, etc. and .... will that unlock that user for ssh in or is there another preferred method?